Sealord invites New Zealand to Get Naked in cheeky new campaign via Motion Sickness Campaign Brief

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Sustainable Gardening with Naked: A Game-Changer for the Environment and Your Plants.

The Problem with Traditional Fertilizers

Traditional fertilizers are often made from non-renewable resources such as petroleum and synthetic materials. These products can have a significant impact on the environment, contributing to pollution, soil degradation, and climate change. Moreover, many traditional fertilizers contain toxic chemicals that can harm human health and wildlife.

A Sustainable Alternative

Naked is a game-changer in the world of gardening. This innovative product is made from unused fish product and waste, making it a sustainable and eco-friendly alternative to traditional fertilizers. By using a byproduct of the fishing industry, Naked reduces waste and minimizes the environmental impact of gardening.

Key Benefits of Naked

  • Reduces waste and minimizes environmental impact
  • Made from unused fish product and waste
  • Sustainable and eco-friendly alternative to traditional fertilizers
  • Non-toxic and safe for human health and wildlife
  • How Naked Works

    Naked is a simple and effective way to fertilize your garden. The product is made from a combination of fish meal and bone meal, which are rich in nutrients and microorganisms that promote healthy plant growth.

    Simplifying the Gardening Experience with Naked’s Single Product Line and Clear Product Names.

    The Rise of Naked

    In the 1990s, the gardening industry was dominated by a multitude of brands offering a wide range of products. However, this proliferation of options often led to consumer confusion. Consumers were bombarded with numerous labels, confusing product names, and unclear instructions. This led to a growing demand for a brand that could simplify the gardening experience. Enter Naked, a brand that would revolutionize the way people garden. Founded in 1999, Naked was one of the first companies to market a single, all-encompassing product line that catered to a wide range of gardening needs. The brand’s founders recognized the need for a more streamlined approach to gardening, one that would make it easier for consumers to find what they needed.

    Key Features of Naked

  • Single Product Line: Naked’s product line is designed to be comprehensive, covering everything from seeds to gardening tools. Clear Product Names: Naked’s product names are straightforward and easy to understand, eliminating confusion and making it easier for consumers to find what they need.

    The brand’s visual identity was designed by One Design, with the launch campaign engineered by Motion Sickness. The brand’s visual identity was designed by One Naked, with the launch campaign engineered by Motion Sickness.

    The Birth of Naked

    The Naked brand was born out of a desire to challenge the status quo in the male grooming industry. The founders, who were frustrated with the traditional masculine norms and the lack of innovation in the market, set out to create a brand that would disrupt the norms and provide a fresh perspective.

    The Founders’ Vision

    The founders’ vision was to create a brand that would appeal to the modern man, who values simplicity, comfort, and functionality. They wanted to create a brand that would make men feel confident and comfortable in their own skin, without the need for elaborate grooming rituals. Key principles of the Naked brand: + Simplicity + Comfort + Functionality + Confidence + Authenticity

    The Design Process

    The design process for Naked was a collaborative effort between One Design and Motion Sickness.

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