The Eau de Parfum exalts the beauty of the original vision with new vibrant gems of nature: Green Mandarin essence, Jasmine absolute and Sandalwood essence Flower Gems Of India Flower Gems of India’ is a living example of Bvlgari’s vision of responsible luxury and its long-term commitment to the highest standards of ethics in sourcing and production. Developed over three years in collaboration with dsm-firmenich and its local partner Jasmine Concrete, this pilot project has allowed Bvlgari to define a new jasmine farming model in the floricultural area of Tamil Nadu, India. The threefold common vision is clear: produce sustainable, high-quality jasmine; leverage permaculture principles; make jasmine production profitable and attractive for future generations. This successful initiative now involves 80 farmers trained in sustainable agriculture practices.
The campaign is a testament to the power of self-expression and the beauty of individuality. It features a diverse cast of individuals from various backgrounds, cultures, and walks of life. The campaign’s message is clear: everyone has a unique light to share with the world. The campaign’s visual aesthetic is inspired by the crystalline structure of the Omnia Crystalline fragrance.
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