“Mara brings a wealth of experience and expertise in the toy industry, particularly in licensing and brand management. Her leadership skills and passion for innovation will be invaluable to Mattel UK.”

This appointment is significant because it signifies Mattel’s commitment to expanding its presence in the UK market. It also highlights the importance of licensing in the company’s overall strategy.

Mara is a seasoned professional, having worked for IMG Licensing & Consumer Products, with responsibility for international licensees across multiple categories including apparel, footwear, luggage, car accessories, gardening, tools, e-mobility, toys and territories (Europe, Asia, Americas, Middle East). Mara said: “Joining a team whose passion and imagination created such iconic brands and products is a dream come true. I look forward to working with the entire Mattel team to build on its incredible momentum and play a role in the execution of Mattel’s full franchise strategy, inspiring and entertaining our fans in the UK and beyond.” To get in touch with Mattel UK, call 01628 500 000.